why i do what I do.....

I am now Fashion Director at Glamour magazine but following on from the success of my weekly column in the Sunday Times Style magazine I thought I would bring this page to life every week and also give you the chance to comment. This page is not for me to dictate what you should be wearing but to offer ideas on how to put wearable outfits together. Its not what you wear it's how you wear it!



Monday, 3 February 2014

Skirts.....

This season is all about the skirt and one of my favourite styles is the midi skirt, inspired by the shapes seen in the past at Celine this style is great for all shapes and you can WIN the white one I am wearing in the second outfit1 Just leave a comment below or retweet the blog to enter the competition, dealing Saturday 8th February...good luck! 










TIP...mixing strong minimal shapes with a simple a line skirt works really well here and for the cold winter days add a boots to toughen up the feminine look use coloured sunglasses to add colour.  This skirt shape is great for those with a narrow body shape
coat and skirt by jil sander at selfridges
shirt by james perse
boots by chloe
sunglasses by emporio armani










TIP...two trends on look the kick hem skirt is a great shape for the curvier figure and to bring it up to date I have styled it with this years must have jacket the puff, keep colour tones simple and go for a slightly longer top to show off the hem and not the shape of your body
jacket by stella mccartney
t-shirt by american vintage
skirt by zara
boots and sunglasses as before

Sunday, 26 January 2014

Blue…..

To celebrate the upcoming Fashion Week I want to give you the chance to WIN this  Oswald Helgason for Aldo Rise bag that I wore to NYC Fashion Week last season. Conveniently for this post BLUE has become the colour of the new Spring/ Summer season (ranging from navy to pastel blue tones) and what a better way to introduce this into your wardrobe than with a strong graphic printed bag.   Leave a comment below or retweet the blog for your chance to WIN, deadline Saturday 1st February, good luck!






TIP… this season mix and match your shades of blue and the use the brightest tone to accessorise with such as this bag but  for a new season update try clothing in pastel shades instead of navy but keep the accessories simple and don't match up your shoes if you have gone for a brighter coloured bag stick to black or white heels or flats for a cooler look


Sunday, 5 January 2014

The Biker Jacket ( but this one designed by me for sale in Miss Selfridge)

Last year I was taken to Lille in France with Miss Selfridge to go on a vintage shopping spree in order to find something that would inspire me to design a piece of clothing for their new collection.  The result of this trip is my perfect biker jacket; the one that I am wearing below! It all started as I found two vintage Yves Saint laurent silk scarves and thought that the print was so cool and would turn it into black and white and that  maybe it could be the lining for something.  

I wondered what piece of clothing best described me and something that I would want to wear.  The biker jacket is a timeless piece and one of my wardrobe staples but what a great opportunity to actually be able to design one that would be perfect for me and this is the result! 

I designed the jacket to be slightly longer in length to give a more flattering shape,  I went for an off white colour as white is such a huge trend for summer but the boxy oversized shape meant I can wear this jacket over big jumpers in the winter too.  Then I added buckles to the sides and heavy zips for added hard ware details and to give it a more rock n roll edge true to me.  I am very happy with the result and hope you like to.  

The jacket is made from real leather and in store now but you can WIN one for yourself this week!  As usual leave a comment below or retweet the blog for your chance to win.  The competition will be open for 2 weeks while I am away so good luck and will announce the winner on Monday 20th January!
















Monday, 30 December 2013

Nike ID…..







In the new year my unique trainers designed  by myself at the Nike HQ will be ready to wear.  I have designed my last pair of trainers from them about 10 years ago and I went for grey and lilac base high tops with my date of birth at my ID.  This time round I decided to go with something more simplistic and minimal.  White is a key colour for spring and I love the clean symmetry that it gives to a trainer.  The idea was that I wanted white on white on white and for the inner layer I chose grey to give a shadow underneath that makes the white stand out more.  With the ID trainer you can add text to the top of the tongue, up to six letters per shoe, and a simple initial was all I wanted.  I know that I can wear these with pretty much everything in my wardrobe I just hope I keep them clean!

You can start designing yours too just click the link and see how to get started for your own unique trainers that give you your own ID.

Sunday, 22 December 2013

The Christmas Giveaway…..

Today is your chance to WIN the most covetable shoe for next spring 'The Slider' or 'Pool' shoe.  Inspired by Celine last season this shoe has become the most talked about style of next summer and you can win a pair today on the blog!  All you have to do is retweet the blog or leave a comment below for your chance to win, deadline Monday 23rd December in time for Christmas!  Good Luck!










TIP… socks and sliders, its not a joke and not for everyone but it is one way to wear them over the winter period and with a great pair of indigo jeans with hems turned up its actually quite cool wear with tonal colours blue, navy and dark denim all look great together and try a larger turn up on your jeans its the more modern way to wear them right now and look for this new style the skinny boyfriend to give you more shape than a really baggy pair

coat by baukjen
jumper by sunspel
jeans by paige
pool shoes by addidas

Thursday, 19 December 2013

The Christmas Giveaway…..

This season is all about mixing your textures and this knitted vest is the perfect layer to help your wardrobe work like this.  You can WIN the COS one am wearing today just retweet the blog or leave a comment below for your chance to win today!













TIP… layer this vest over a shirt and add a tailored coat if necessary but keep everything dark and indigo denim is a great piece to layer with darker colours to stop your outfit looking to heavy

vest by cos
denim shirt and wool trousers by banana republic
boots by prada


Wednesday, 18 December 2013

The Christmas Giveaway…..

The LOGO is back next spring so get ahead and start gathering your old 90's branded tops or research into the old brands from that time such as this great t-shirt that I am wearing below!  Today you can WIN this t-shirt all you have to do is Retweet the blog or leave a comment below.  This is open to you all for 24 hours until the next giveaway tomorrow so good luck!









TIP… go for an oversized style and always roll up the sleeves,  I have mixed it all up here; the t-shirt and jeans are casual but I have dressed it up with a blazer and metallic heels so this could be a great way to wear t-shirt this for an night out. 
Top tip: the more you wash logo t-shirts the better so wear, wear and wear again!

t-shirt by ellesse at asos
jeans by levis
jacket by beyond retro
shoes by chloe